A PR Firm can also Help us Publicize our Annual National Mayors' Rides
A PR firm can also help us publicize our annual National Mayors' Rides. HERE, you can see that from 2002, until 2018, when we moved our operation to Indianapolis, we ran a relay ride that went from San Francisco to Washington DC. The route it followed, passed through the 18 other NBG Anchor Cities that stand between the coasts. On an annual basis, these rides created a lot of excitement for these cities, their Mayors and their administrations.
Even with our limited staff, because it was so easy to get media attention for these rides, especially on the NBG days we staged at City Halls, a PR Firm can easily turn these into events of great national significance. Because mayoral staffs are often made up of young people who want to make a difference, they are excited we have included their city in our vision. It is this that will make it easier for our PR firm to also get Council members to show off the infrastructure improvements in their jurisdictions. Always looking for a way to get in front of their constituents, for them this is also a great way for these aldermen to honor the public works departments that have made this possible for them.
I hope you can see cyclists are the real winners here. When the Mayor, his or her Council and Public Works are publicly acknowledged for the work they have done for bike riders, there will be incentive on a yearly basis for them to build upon this. As we get better cycling conditions, we will take comfort in the fact that not only is the city a better place to be, but those who made that possible are also honored accordingly. All because our PR firm did the work of celebrating elected officials and the city workers they enjoined.