Brief Excerpt from PR Firm Chapter
From NBG Blueprint, How We Will Make the National Bicycle Greenway Real, I am wrapping up at the chapter on how a PR firm is an indispensable part of ushering our vision into form. This is a brief excerpt from that segment......
Four times a year, Whole Foods has 5% Community Giving Days. On such days, Whole Foods singles out a local charity that will receive 5% of the sales it makes. It is here our PR firm can help to drive traffic to Whole Foods on these days.
A PR Firm can also let people know about the Kroger’s Plus Card. This is a card that every time you use it, a donation is made to the charity that you register it with.
Not many people know this, and our PR firm can help to make this a widespread notion, but since 2004 there has been a charity in place that allows you to donate unused portions of a gift card. Or the entire gift cards itself can be gifted to 250 nonprofit 501c3 charities. That organization is called Charity Choice and we applied to be listed with them.