How a PR Firm can boost our Virtual Tours/Downtown Greenways
If we can get a public relations firm to get our many programs known about by saturating the media with human interest stories and the like, our mission will be well on his way to the prize we seek. Here are some of the way a Public Relations firm can do that/help us. They will have the leverage they need to convince print, web, TV and radio venues to accept their promotions because of the advertising buys we will have made it possible for them to make. We will have built this cost into the budget we build for their service.
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A PR Firm can whet the appetite of Anchor City residents for the Virtual Tours that are forthcoming as a way to help us get them built. They can create news stories about the successes our Virtual Tours are enjoying in other Anchor Cities. As a form of education, they can use these accounts to explain why our Virtual Tours are important. Among a host of other reasons, they will show how they will bring about an increase in the amounts of money that are being spent by the cycle tourists they will bring.
In all the communication they manage to get out, a PR Firm will explain how our Virtual Tours will, in not too long a period of time, give way to Downtown Greenways. They will use our Virtual Tours/Downtown Greenways as a reminder to the Anchor Cities that host them, that they are on the national radar, a part of something much bigger, a part of a Coast to Coast bicycle highway. A chest thumping exercise, these cities can use the Downtown Greenways that are coming their way in many ways.
They can use such publicity to make themselves look appealing to business concerns who may want to locate there. By making noise about the value of a Downtown Greenway, our PR firm will be helping them show large employers that by locating in any one of our Anchor Cities, they can attract the best employees. Our PR firm will have shown them this is so because they will be able to offer the playground that our Downtown Greenways really are. A PR Firm will show the value of this powerful amenity. They will show the family activity that can take place on it as well as the transportation benefits, etc.
Our PR firm will show Anchor Cities how their having a Downtown Greenway will make them look attractive to conventions looking to possibly hold their events there. It will sell them to all the people here in America and the world looking for worthy places to visit. By telling such stories, a PR Firm will remind the local populous that they are part of a bigger mission. They will be reminded that they have been chosen as a city to help us anchor our coast to coast bicycle route.
This will give reason and purpose to all the streets that may have to be torn up and inconvenience that may result while our Virtual Tours are in the building phase. When shovels are being turned and news accounts are being bandied about, the merchants along the way will see its imminent reality. And when they do, they will be far more receptive to becoming a part of it with an ad buy on our Point Of Interest maps.
In the end, in the same way big cities make innumerable concessions to accommodate sports franchises, the Downtown Greenways we want to bring them will get them all the same benefits and more. And yet instead of asking their citizens to foot the bill, as you’ve seen above, we are bringing them a money maker. As well as an unparalleled recreational venue that will attract people from far and wide.