How a PR Firm Will Cause NBG Membership Skyrocket - Part Two
Instead of our operating in a vacuum, a PR firm can help us show that we are a diverse and fast growing family. They can disseminate copy about the power of numbers and how we are relying on that concept by pricing our memberships as low as we can. Within the news releases they circulate, our PR firm can include some of the pictures of our members that will appear on the exciting web we are building for them <link>.
Graphically beautiful, it will cause many of those who view it to want to be seen there themselves. In promoting our membership, a PR Firm will show for the public to see, that our vision is of interest to people from all walks of life, all ages and all ethnicities. It is this that will have the effect of convincing those not yet tuned in yet, that there is a broad array of people who want to see our National Bicycle Greenway become real. And that to be a part of the new cool, they need to join them.
When, because of our PR firm, people see they get a free online copy of this book, they will see that there is a plan in place. And because there is, they will want to get aboard the train. As a function of human nature, people want to be a part of any force for good that knows where it's going.
As our numbers grow, because a PR Firm is promoting us, merchants along the way of our Downtown Greenway and corporations from all over America will take notice. It is this that will make it easier for us to sell shopkeepers into our program with discounts for our members and/or advertising positions on our maps. The name recognition this will guarantee for us, will also make it easier for us to sell higher priced corporate memberships as well as advertising positions to them.
Once we get beyond the initial stages of causing our membership to swell, we hope to have 200,000 members by 2026, a PR firm will take a different approach when we have to raise our rates. So that we can offer the lodging discount program discussed in another chapter in this book <link>, we will have to increase the price of membership. As a result, a PR firm will then sell the public on how lower priced lodging for NBG Members will make our NBG Anchor cities better places to be.
When they point out that our lodging discount program has caused bicycles to displace the number of cars on the road within the downtown city confines, it will pique the interest of those who have not yet joined. When our PR firm circulates stories about how because of the prevalence of cyclists, violence and car accidents have decreased, while city tax coffers have increased, becoming an NBG member will feel like exercising one's duty as a citizen. When our PR firm reminds people that a different city has become the result of making it possible for more bicyclists to be downtown, officials on and off our route will know this is so because of our lodging discount program.
By making our anchor cities friendly to human powered propulsion our PR firm can sell them as tourist destinations similar to those found in exotic far away lands. They can use our lodging program to show young families that they are an affordable way to escape the limits of the familiar while they learn about all that is new and exciting in their own country. Instead of feeling called to visit those vacation paradises found in travel magazines, our PR firm will have made them aware of the wonder that can be found here in America, here in our NBG Anchor Cities.
Because this will cause Americans to take an interest in their fellow countrymen, it will help to heal some of the divisions that presently keep us apart. As they learn about their fellow American brothers and sisters, there will be a greater understanding and empathy for those whose geography is different from our own. As people moving about under their own power slows down the pace of our cities, we get to know one another. And as we do, we come to realize our own needs, wants and desires are all so similar.