How our PR Firm will Benefit our Merchandise Discount Program
At the end of the 19th century, the bicycle dominated the stream of thought that existed at the time. In the late 1800s the two-wheel pedal machine was a miracle that consumed the creativity of the best minds. In the same way, the computer fostered the business start ups that transformed the world at the end of the 1900’s, one hundred years before, a preponderance of enterprise was busy inventing something for the revolutionary pedal machine.
It changed the way people dressed. It gave women freedom. It brought about the first roads in America. The bicycle stood at the heart of the Industrial Revolution. It monopolized the resources of the most successful businessman. It was everywhere. It stood at the center of the Gay 90s that it brought about, a point in history unlike any other, an era that was quite possibly the happiest, freest time this country has ever known.
A PR firm can return America to the simplicity of that more cheerful and innocent time. By bombarding the mainstream media and the social media with stories about bicycling, people will realize that we have the solution to all of the woes that afflict us right here, right now. By belaboring the pedal machine’s capacity to cure emotional, physical and planetary woes, the thought shapers we hire will make it seem that to support its use is the logical next step on our path of evolution .
Everyone will want to be a part of the bicycle way. And the way business can be a part of it is to offer NBG Members discounts on their merchandise and services. In such a way, the shopkeeping community will become a part of our family.
To augment the bicycle burn they will have built, our PR Firm can also circulate stories about the increased cash register activity that bike riders can bring business purveyors. They can talk about how these merchants do not have to create parking for them. They can talk about how the pedal community also tends to have a higher amount of discretionary dollars they can expend.
By making the bicycle riding public look like a community of rolling wallets that business proprietors want to get in the door, they will be sure to offer discounts for such privilege. When they do, our PR firm will take this as their cue to alert the public that this is so with news alerts about such offerings. And as they do, it will have the added benefit of making these merchants look like community minded, green purveyors of commerce.
A PR Firm can go one step further. They can create news stories and the like that suggest that because of all the businesses joining our discount program, that bicycle riding in the city is becoming safer. They can plant the seed for the idea that the merchants in our discount program are beginning to pay attention to the needs of the cyclist. Nor will the businesses offering discounts be the only ones tuned into this message. Not in the least.
It will cause greater numbers of people to become more aware of our needs on the road. Our public relations people can talk about the fact that this has become so because this way of thinking trickles down from management to staff and to the customers who all want to make the way easier for us. This as they become more and more aware of the need to share the road with all of its users.