How PR Firm will Benefit our Maps and Make the NBG Omnipresent
If we can get a public relations firm to get our many programs known about by saturating the media with human interest stories and the like, our mission will be well on his way to the prize we seek. Here are some of the way a Public Relations firm can do that/help us. They will have the leverage they need to convince print, web, TV and radio venues to accept their promotions because of the advertising buys we will have made it possible for them to make. We will have built this cost into the budget we build for their service.
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One of the biggest beneficiaries of the promotion work our PR Firm will be doing for the programs we have built for our Anchor Cities, Biking Report Cards, Virtual Tours, our lodging purveyors and for NBG membership, etc., will be our Points Of Interest maps. The buzz that our publicists create will compel the merchants along the way of our route through their town to want to be involved with a presence. It is here that the online form we will have devised will be much used by storekeepers as it brings us a steady stream of currency.
And to additionally boost our POI maps, our Public Relations firm will arrange for advertising buys that promote them at other websites. On 1/4 page (on average) announcements, bullet items will highlight some of the ways cyclists and the businesses that use them are benefitted. Because they are spending money with them, publications will regularly publish the news releases we create that bring attention to our maps and the purpose they serve.
Smaller display ads with teaser copy will also appear at sites all throughout the web. Associated with links to the map in question, small display ads with little teasers can say things like -
“See your city on two wheels here”
“_______ supports (city) biking - find them here”
“Building the National Bicycle Greenway”
Such ubiquitousness will not only drive traffic to our maps and our website, it will also much publicize the mission of the National Bicycle Greenway and make it easier for all of our other programs to do their work. This as it makes it easier for us to attract the best talent to not only get these maps built, but to maintain them. Seeing our map teasers will cause other advertisers, not just those on our route, to inquire about how they can also get involved.
The all pervasive presence of our map teasers will cause the collective theater of the mind to see the National Bicycle Greenway as as an expected occurrence, a done deal that cannot be stopped. It will be like a freight train that everyone wants to jump on board, to be a part of. The prevalence of our little reminders will stimulate water cooler talk at the office and dinner table talk on the homefront. Seeing messages about our maps everywhere will cause an avalanche of people to push for the National Bicycle Greenway they suggest. Making it real will feel like an involuntary, reflexive action for many of the people of this land.