Merchant Discount Program Added to Outline
To the OUTLINE , I added the Merchant Discount Program that will be needed to get everyone pushing for the NBG..
8 Merchant Discount Program
Broadens our message
Encourages merchants to value cyclist business
Increases their awareness of us on the road
Such care for cyclists trickles down to staff & customers
Merchants want make it easier for bikes to get to them w/better roadways and attentiveness
Makes us as cyclists a part of their family
This is an important part of our plan because it compliments the massive discounts (to hostel prices c/o programs we talk about in that chapter) that we will be looking to create on downtown lodging. The kind of discounts that will make it attractive for cyclists to not only stay in our NBG Anchor Cities downtowns but spend money with the vendors that support our participating accommodation providers. When these shopkeepers start seeing the kind of business their discounts bring from cyclists, they will not only look out for us as users of the road, but we win in other ways as well. They and their staff and their customers will all feel called to want better infrastructure for us, to make the conditions on the roadways safer for those of us on two and three wheels.
It is this that will get us all working together to get places!!