NBG Blueprint, How we will make the National Bicycle Greenway Real
The Indianapolis Cultural Trail (ICT), the only Downtown Greenway in the world, stands at the center of our new book, “NBG Blueprint, How we will make the National Bicycle Greenway Real” (NBGH). In NBGH, you will learn the many benefits that will come from replicating the ICT in the Anchor Cities that hold our coast-to-coast connection together (the NBG coast-to-coast map is on the BikeRoute.com landing page). After a brief overview of our bike route across America, NBGH goes on to show you the ways our 20 Anchor Cities will make the NBG financially viable and therefore possible.
Along these lines, you will see, with the help of seed money, how we plan to overcome the largest impediment to downtown cycling, the cost of lodging. Whether on a long tour or coming in for the day from the next city, all cyclists are limited by the light. If they can stay the night affordably, they will have money to spend with the local purveyors of food and entertainment, especially those that support us with discounts of their own.
To make that happen, we we will talk about the fundraising programs we have devised that will make it possible for our members to get massive discounts on overnight accommodations. In addition to how the local businesses will benefit, we will show you how this will benefit the NBG as well. When our cyclists can enjoy luxury room nights at hostel and budget hotel prices, NBG Membership will surge dramatically.
Our Anchor Cities are also very important because they serve as placeholders for another revenue engine that will fuel the NBG - our Points Of Interest Maps (POI). These will be important to our cyclists, because they will be marked with the locations along our route for -
Because a top-flight PR firm will be saturating the media in our Anchor Cities with how these population centers fit into our vision, many will heed the siren call it issues. Besides also alerting cyclists to our lodging development noted above, because of the buzz our publicists create, merchants will also feel called to want to be a part of our effort.
It is here that, besides underwriting the work of the promotion specialists we contract with, seed money will also put sales reps to work for us. On our maps, they will help business purveyors who want to stand out and/or be set apart with photos and descriptions of their offerings.
We have not even scratched the surface yet, but here is the Indianapolis POI Map, for which we are hoping that before we get financial support, a sales professional(s) will soon come forward to offer his or her direct commission services.
As our POI maps highlight the best way to get through commercial districts on two wheels, they will be located initially on the Virtual Tours we will have built that roll through them. As templates, for what will then become Downtown Greenways, they will run from one side of the city to the other and connect to our cross country alignment.
In the words ahead, you will see how landscape developers will help us turn the bikeway connections our Virtual Tours help us develop into tourist attractions that celebrate the unique character of each our Anchor Cities. The computer renderings and/or physical models they provide will help us sell their work to seed money investors. In essence, we will be enlarging the scope of what Sasaki & Assoc. did to overhaul much of Indianapolis.
In NBGH we will show how the Indianapolis Cultural Trail has not only revitalized a dying Rust Belt center of commerce, but brought about powerful development in the rest of the city, region and state. As it has, it has also raised the profile of the cyclist.
The writing here will also describe another revenue generator that our Anchor Cities will also make possible - our Anchor City Biking Report Cards. These will communicate what these cities look like from a cyclist’s perspective. Answers to these questions:
will also stand out as widely circulated documents that the media and travel publications will refer to. They will also generate notable advertising funds. Another money generating activity we will discuss is the monetization of the 1,000+ pages of content we have online at BikeRoute.com.