Outline NBG How
Mission: Build 19 Downtown Greenways
Why our route across America > Why the 20 Anchor Cities that hold our route together are needed > the Indianapolis Cultural Trail > 19 Downtown Greenways > Building of 19 Virtual Tours first > Seed Money > PR Firm
Concurrent activity for Debt Service -
Membership campaign | Monetize Web site | 19 point of interest maps | Anchor City Biking Report Cards
Book One
Outline: Making the National Bicycle Greenway a Reality
Table of Contents
If Money Were No Object
Introduction
1 Why Our Route ✅
- USA is almost half empty
- Why US Hwys and significance of National Rd
- Direction of Travel
SF to DC
Pgh to Washington, DC on C&O/GAP Trail
- Why it goes to Chicago – why it misses St Louis
- Meat packing yards, cowboys and trains
- C’go was once America’s top bike city
- Car Bridges
- Can’t bike MO River – how settlers crossed MO c/o incessant Hills
- First settlers c/replenish in North Platte basin
- Airline route across USA
- Interstate across USA
2 NBG Anchor Cities – 20 total ✅
- Anchor City Publicists, join and attend Chambers of commerce and CVB's
– People are what make a ride memorable and enjoyable not countryside
– Give tour cyclists a place they can recharge and regroup
- Causes anchor cities s to increase their own quality of life as they work to make themselves attractive to cyclists
- Instigates bike tourism
- Boosts local economy with jobs in greenway construction
- Public works road and path work
- Boosts local economy with restaurant, grocery and lodging proceeds
- Raises profile of cyclists, they are seen as an engine for tourism dollars – rolling wallets
- Reason for construction work
- Serve as beacons calling cyclists to them
– Anchors create staging areas so pple can come from region, park and enjoy their infrastructure they w/work to improve to improve their bike tourism attractiveness
- How Hold National Bicycle Greenway together
- What they are comprised of online Virtual Tour Maps, Biking Report Cards, History, Bike shops, Bike Rentals,
- NBG Anchor City Report Cards example in appendix Only scorecard cities can use to compare each other
- Much cited and referenced, their huge power potential NBG Anchor City Display Ad Salespersons
- NBG Anchor City Coordinator (blueprint expld)
- Sections – design standard Trans Am Cyclists.
- Airports making bike friendly
3 Why NBG Move to Indy ✅
4 Rebranding Indianapolis ✅
- NBG Home city explained
- First complete NBG Anchor City
- Greenway Capital of America
- Mr Greenway
- How Indianapolis Built America book
- Why Indy
5 Indnpls Cultural Trail (w/link to online Virt Tour) ✅
- Map Screenshot
- Use proclamation
-Cultural Trail proclamation.pages
- Began as informal Virtual Tour
- World’s Only
-America’s First Downtown Greenway
- How its configured
- Lights timed, intersection interface, curb cuts, distinct brick path, distance from storefronts, mix of storefronts on it
- How it’s revitalized the downtown and city
- How it feeds other Greenways
- Beachfront property large increase property values
- Source city pride
- Overview | Impact | New construction | Usage
- A victory for merchants
6 Virtual Tour Building – in all 19 other NBG Anchor Cities ✅
- P&L
- Virtual Tour Director
- Set schedule
- What Virtual Tours are
- ID Points Of Interest (POI)
- Where to eat, sleep, see shop and visit
- Define city character
- Connect POIs each Anchor City with TransAm Route
- Becomes NBG Business Loop Route across city
- Endpoints connect to routes other NBG Anchors
- Route & POI Research Crews det POI, Route
- G-Map developer gets POI & Route on line- Businesses recognized as POI will burgeon
- Reno proposed Virtual Tour example
- NBG Virt Tours integral to Future way of business
- As online shopping takes over – revitalize downtowns
- Irvin Quote
- How Virtual Tours bec Downtown Greenways (DTG)
7 POI (Point of Interest) Maps ✅
- Sell map icons
- Indianapolis example
- Begin selling Indy
- Money engine that builds NBG and all programs
- Build GMaps POI placement sales reps/sales force
- POI cartographer
For icon placement
For build form for online uploads
Load Google mapping with business listings of where to eat, sleep, shop and visit along our route
- Described NBG Blueprint 7-4-20.pages (p 29)
- Recruit Nat sales force
- Spreadsheet POI Sales - P&L
8 Downtown Greenways – connecting them ✅
- Downtown Greenways.pages
- Design contests (see PR Firm chapter)
- Downtown Greenway Directors
- Signage sales
- History placards
9 NBG Membership Campaign ✅
- Explain power of numbers importance
- Build Online Join NBG form
- Hire an NBG Membership Director - a position set to pay for itself
- Begin by enrolling Charter members at $5/year first 10,000 to $20/year
- Branch out to include corporate memberships
- Goal of 200,000 members by March 2026.
————— What NBG Members Get ——————————
** NBG How Make It Real book
** Online copy Awake Again
** Discounted rooms nights (bike travelers only) removes one of the impediments to bike touring in cities
** NBG Merchant Discounts (see chapter)
** NBG Membership Key Fob (plastic laminated w/bar code for 20% discount at participating NBG merchants. This will become available once we reach our first 1,000 members).
** Listed on NBG Donor web page
** Mailing list advisories
** Bragging rights of saying they are helping to build the National Bicycle Greenway
10 Downtown lodging ✅
- Lodging Coordinator
- Lodging P & L
- Custom maps built for interested parties
11 Merchant Discount Program
- Broadens our message
- Encourages merchants to value cyclist business
Increases their awareness of us on the road
Such Care for Cyclists trickles down to Staff & customers
- Merchants want make it easier for bikes to get to them w/better roadways and attentiveness
- Makes us as cyclists a part of their family
12 Anchor City Biking Report Cards ✅
What we ask -
- Places cities in friendly competition w/one another
- Gets Public Wks acknowledged for their wor
- Only scorecard cities can use to compare each other
- Much cited and referenced, huge power potential Reno 2016 San Francisco Biking Report Card – 2014
- Do P&L
- Much cited and referenced
13 Web Monetization – Create Developer team N O W !
- Site Ads at BikeRoute.com = 1000+ pages
- AdSense
- Configure Google map advertising
- Set up for system-wide national ads
14 Seed Money How it will make all of the Following Real and How we will Repay it
Underwrite:
Membership Director | Anchor City Publicists | Virtual Tour Director | Landscape Developer | Public Relations Director | Lodging Coordinator | Merchant Discount Director | POI cartographer POI Sales Dir & Staff | NBG Anchor Cities Director | Downtown Greenway construction | Biking Report Card Director | Mayors Ride Director | Grant Writer | Fund Raising Coordinator | NBG Rider blog Coordinator | Coast to Coast Mile-Marker Director
15 Public Relations Firm and its crucial importance ✅
- Widely circulates our vision
- Stories in magazines, newspapers, etc.
- Ad agency press releases
- Feature our purpose and direction
- Helps us recruit NBG city Scouts
- Gets placement in national magazines
- Alerts points of interest purveyors to our mission making sales to them easier
16 How PR Firms Built Computer Industry Dialogue - HBGR excerpt ✅
17 Survivor-like TV series Dialogue - HBGR excerpt ✅
18 Fund raising
- Hire coordinator
- NBG Day cash register sales at Whole Foods, other merchants
- Concerts
- Cash register round ups/Checkout Charity
- Corporate sponsorships,
- Foundation grants
- Joint ventures
- Govt programs