To make our Lodging Program successful, there is a symbiotic relationship that must be considered - there are three other key elements that must be actualized. In this chapter, we will talk about one of them, the Merchant Discount program. We will talk about NBG Membership in another. And yet just as our Lodging Program feeds off the strong Merchant Discount program that we will be showing you here, merchants, hoteliers and future members will all also need a hard hitting Public Relations program. An integral part of making the NBG real, our PR plan is also discussed in its own chapter.